Portfolio

Link: www.fairmont.com/royalyork

• Developed concept for hotel’s eco-focused audio podcast
• Designed Weblog and produced content, including photo galleries and slide shows
• Developed editorial calendar and themes
• Produced and edited bi-monthly podcast; scripting, recording, music, file preparation and uploading
• Keyword analysis
• Link-building
• Promotion via iTunes and other podcast services

Link: www.minto.com

• Wrote copy for re-developed Minto Website, including corporate and property pages
• Keyword analysis and on-page optimization

Link: www.wellpointhealthservices.com

• Wrote copy for health services micro-site aimed at CEOs
• Consulted on Website’s link structure and anchor text
• Layout and linking of pages in WordPress